Our lives are filled with the 'experiences' of others. Family members tell us from experience what love is, teachers tell us from experience what right is, and businesses tell us from experience what we need.

Some of them have good intentions, but some of them are for profit. Is this love? Is this right? Do I need this product?

I have designed a book called 'A Rule of Thumb'. By interacting with the contents of the book, the person can break free from the confines of experience and rethink the nature of things.

Inspiration Story

Market Research

User Research

Concept

Makeing & Testing

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